Hi, I’m Najwa. I’m an award winning founder, speaker, mom, and public health advocate.

I help founders build + scale companies that make a difference.

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dalci raises $1.5M to take brownies nationwide

About me

I’m an award-winning founder, operator, and builder with 10+ years of experience building companies across consumer health, wellness, and technology.

I’ve seen every stage of the startup journey as an early employee, growth operator, founder, CEO, fundraiser, and advisor.

Before founding dalci, I helped build venture-backed companies including quip, the $160M+ funded consumer health brand that redefined oral care, and Wellthie, a healthcare SaaS company where I joined as the 4th employee and helped scale the company nationwide.

In 2020, I launched dalci, a better-for-you food brand built on the belief that people shouldn’t have to choose between health and joy. As a solo founder, I grew dalci from an idea into a nationally distributed brand across Sprouts, Thrive Market, Hungryroot, Amazon, and 1,200+ retailers. Along the way, I raised millions in funding, sold more than 1M units, and built teams across product, marketing, operations, and supply chain.

My work has been recognized by Inc.’s Female Founders list and featured in Forbes, Entrepreneur, Shape, Clean Eating, and The Quality Edit.

Today, I help founders navigate the beautiful, messy process of building something from nothing.

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